Champions League finalist Juventus has just announced that its stadium, known as Juventus Stadium, will be renamed as 'Allianz Stadium' from next season.
Juventus Stadium Renamed
The Allianz brandings were already installed at the stadium along the new club logo.
Juventus' stadium joins many different stadiums in city such as Munich, Sydney, London, Nice and Sao Paulo that are already named after the German insurance company.
The contract between Allianz and Juventus runs form July 1, 2017 until 2023 initially.
“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.
“We are very proud to have reached this agreement between two such prestigious international brands in Juventus and Allianz,” added Lagardère Sports and Entertainment CEO Andrew Georgiou. “As a result, Allianz will be able to move closer to millions of Juve fans around the world.”
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