Leeds United today unveiled their new crest, to be used from the start of the 2018-2019 season, which culminate with the celebration of the club's centenary in 2019.
Over six months, Leeds United connected with more than 10,000 supporters through digital surveys, interviews and meetings with former and current players, staff, the owner and other representatives of the club as well as the Leeds and Yorkshire communities.
6+ months of research. Into the next 100 years. 10,000+ supporters consulted. 1 new crest.
Leeds United Crest - 2018-2019
This is the new Leeds United logo, used from 2018-19.
After the previous design only showed the LUFC abbreviation, the new badge proudly displays the club's full name at the top. Below it is a stylized graphic showing the 'Leeds Salute', an "expression of the passion that connects Leeds United’s fans and players".
Angus Kinnear, Leeds United Managing Director, said: “Updating the crest is not a decision we have taken lightly, but we are proud to have a new crest that is authentic to Leeds United and honours the quality and loyalty of our fans. It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history.”
The new Leeds United logo will start appearing on the club's kits in 2018-19 and onwards.
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