English Championship club Queens Park Rangers today announced that Dryworld will become their new kit supplier from the 2016-17 season, replacing current shirt supplier Nike. The new QPR kit deal is Dryworld's first step, part of Dryworld's UK and Europe expansion over the next few seasons.
Dryworld Becomes New QPR Kit Supplier
Dryworld, who are very new in the world of football and are currently kitting out Brazilian teams Atlético Mineiro, Fluminense and Goias, will make the new Queens Park Rangers from this summer for 10 years until at least 2027. QPR also announced that the new kit deal is a 'multi-million pound eight figure deal', while no other contract details were disclosed yet.
QPR's Commercial Director, Euan Inglis, told www.qpr.co.uk: "We are delighted to partner with DRYWORLD. This is a new and exciting partnership for both ourselves and DRYWORLD and we're really looking forward to working alongside their team over the coming years.
"The financial aspects of any commercial partnership are obviously important, but the priority for the club with this particular agreement was to have complete autonomy over our kits, so that we could ensure bespoke designs, which meet the core principles that we know are of paramount importance to our supporters."
CEO Lee Hoos believes Rangers fans will be delighted with the new designs, adding: "The kits for next season are fantastic and we're very confident the fans will be happy with them. We're fully aware of what the fans want, with the Hoops going all the way round, and we're excited about unveiling them at the end of June."
Craig Stewart, DRYWORLD's Director of Global Operations, is equally excited about the partnership with QPR, commenting: "We are delighted to partner with a team with the reputation and heritage of QPR. When we identified potential partnerships, QPR stood out because of the core values and principles it imbues, whilst sharing in both the on-field and off-field ambitions that we as a brand wish to support.
"We look forward to supporting the club's on-field performance with our groundbreaking and pioneering technologies in the years ahead."
What do you expect from the first-ever Dryworld Queens Park Rangers kits, which will be revealed at the end of June? Let us know in the comments below.