English Premier League Watford FC today announce Adidas as its new Technical Partner, having agreed a contract which begins in summer 2017. The news comes as a shock as the Premier League club agreed a three-year deal with Dryworld in the summer.
Watford Terminates Dryworld Deal Prematurely
No details of the new Adidas Watford deal have surfaced yet, while it has been revealed that Dryworld has not been able to honor the financial terms of their contract, which is also the reason why they lost several Brazilian teams recently.
"We are delighted to partner with Adidas, a globally-recognized brand in its field of expertise," said Watford's CEO Scott Duxbury of the recently-signed contract. "This technical partnership places Adidas as one of the club’s key partners and we very much look forward to working with them over the coming years."
"From the start of next season we're proud to be adding Watford FC into the Adidas family," said Gavin Thomson, Adidas Group Managing Director North Europe. "The club has been one of the biggest success stories in English football in the last few seasons and we're excited to be providing our best innovations for players and fans to represent the club."
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