We have kit news from the Bundesliga as Freiburg announced a new main sponsor for the 2026-2027 season and the next two campaigns.
Freiburg Announces Lexware as New Kit Main Sponsor
The tax software company Lexware will take over the front-of-shirt position of Freiburg in a deal expected to run at least three years, replacing Jobrad.
According to German newspaper Bild, the agreement is worth around €7–8 million per season, depending on sporting performance, marking one of the most important commercial partnerships in the club’s history.
Lexware is part of the Haufe Group and has been closely connected with Freiburg for more than 20 years through youth football, regional sport projects, and previous sponsorship roles.
Check out classic Freiburg kits on Football Kit Archive
The deal reflects Freiburg’s tradition of working with local partners rather than global brands. Are you excited to see Lexware on Freiburg’s kit in 2026/27? Let us know in the comments.