In a brilliantly self-aware and humorous campaign, Norwich City have launched their new Joma home kit for the 2025-2026 season by openly mocking the often over-the-top marketing language used for kit reveals. The campaign cuts through the usual "marketing shit" with refreshingly simple and direct descriptions.
Norwich City 2025-2026 Home Kit
The Norwich City 2025-26 kit is stylish, and describing its brilliance could easily involve some fancy text and messages. However, Norwich decided differently, choosing to replace flowery prose with blunt, honest observations in a campaign that features crossed-out elaborate descriptions.
- Instead of: "The yellow... like a broad's sunrise, burning with the passion of a City..." it simply says: "It's yellow."
- Instead of: "The countries, like the Canary majestically overseeing..." it says: "Collar. Wear it up or down. Your call."
- Instead of: "These cuffs aren't just stitched — they're woven with the spirit of Carrow Road." it says: "It has cuffs. They match the collar."
- Instead of: "Made from a lightweight, breathable and recyclable polyester fabric. Every thread carries a story..." it says: "nice fabric."
This campaign is a breath of fresh air in the world of football kit launches, proving that you can have a stylish kit without the over-the-top marketing spiel.
All-New MK Dons 2025 Logo Released - Roundel Shape 'Nod to Iconic Roundabouts'
Norwich's campaign might also be a hidden reference to MK Dons' new crest, whose roundel shape is "a nod to the roundabouts of the city."
What do you think of Norwich City's new home kit and their refreshingly honest launch campaign? Let us know in the comments below.