In a surprising turn of events, Puma have reportedly won the bid to replace Nike as the sponsor of the Portugal national football team, according to Marca.
Puma to Replace Nike as Sponsor for Portugal National Football Team in January 2025
The Puma Portugal contract will start in January 2025, when the connection to the North American brand ends. This means Portugal will wear Nike kits in the Euro 2024 but Puma kits in the 2026 World Cup and future tournaments.
Nike, the sports brand of choice for the Portuguese team for since 1997, has been unable to match the irresistible offer presented by Puma. This break in their long-standing partnership holds significance, considering that Nike has been have brand dressing Cristiano Ronaldo, the iconic Portuguese star who continues to lead the team under Roberto MartÃnez.
Puma's Irresistible Offer Secures Deal with Portugal, Breaking Nike's Two-Decade Partnership
Since the inception of their agreement in 1997, Nike have outfitted renowned players such as Figo, Deco, Quaresma, Simao, and Cristiano Ronaldo during various periods.
Adidas made Portugal's kits from 1978 until 1994
Negotiations with the new technical sponsor are being conducted directly by Fernando Gomes, the president of the Portuguese Football Federation, and the official announcement of the agreement is expected in the coming days.
Puma x Portugal Kit Deal - KEY FACTS:
- Puma will replace Nike as the sponsor for the Portugal national football team
- The decision breaks Nike's two-decade partnership with the team
- Puma Portugal kit deal valid from 2025
- Nike to make Portugal Euro 2024 kits, Puma to release first Portugal kits in early 2025
Check out classic Portugal kits on Football Kit Archive
The first-ever Puma Portugal football kits will be launched in early 2025.
What's your verdict on Puma replacing Nike as Portugal's kit maker? Comment below.